Branding on a budget
Having worked with numerous clients facing budget constraints, here are some cost-effective rebranding strategies:
Working with an experienced independent graphic designer is more cost-effective than working with a larger agency with big fees. Working with existing branding taking elements from current designs and tweaking these to create a more cohesive and streamlined branding and logo package to work across all media. This will freshen up existing branding or logo without breaking the bank. This can be developed further down the line or open up to a full rebrand once you are ready and a branding budget is more feasible.
Pros: Tailored designs, often more affordable than agencies
Cons: Requires thorough vetting, communication might be less streamlined if a process isn't outlined from the beginning.
You can use free stock platforms and designs such as Canva or Adobe Express but unless you make it your own, the design won't be unique to you or your brand and someone else has access to the same design.
Pros: Affordable, quick, and offers creative control.
Cons: Limited customisation, potential for a generic look.
Using students or recently graduated designers can also be cost-effective and offer a fresh perspective and experience working on design projects, rather than trying to do it yourself without creative design knowledge. Pros: Cost-effective, fresh perspectives.
Cons: May lack experience and require guidance.
Remember to have a clear vision for your brand, and know your target audience and desired images. Consistency is key across all touchpoints. Be adaptable and you may need to adjust your current branding strategies.
By carefully considering these approaches and aligning them with your specific needs, you can successfully rebrand your image without breaking the bank and spending ££££'s.